Peachtree, the world’s best-selling peach liqueur
Peachtree is the first liqueur that has the taste and smell of tree-ripe peaches, made following a well-balanced recipe and delicate distillation. The taste of Peachtree is perceived as sublime, with a well-rounded peach taste and characteristic lingering aftertaste. The unprecedented success of Peachtree was obvious at its launch in 1984, when 13 million bottles were sold within 10 months. Today Peachtree is the most sold peach liqueur worldwide selling in over 100 countries. Japan is the biggest market contributing to the success of Peachtree today. The new bottle, launched end of 2018, underlines the lightness and mixability of this delicious and refreshing peach liqueur. The same product quality since over 30 years appears in a refreshing design.
Who invented the drink and why?
The story began with a man pruning his peach trees in Georgia in the early 1980s. The gentleman in question was Earl LaRoe, a flavour scientist for National Distillers. Before the prohibition era in the USA (1920-1933), De Kuyper made an agreement with National Distillers regarding sales of De Kuyper products in the US, and they set up a joint production facility in New Jersey. National Distillers asked Earl LaRoe to help develop a lighter, sweeter, lower-proof product. It was the peach trees in his garden that gave him the idea for the flavour. He also visited Schiedam, and worked on perfecting the idea with our former Master Distiller. Peachtree was released in the early autumn of 1984. We were the first to develop a liqueur that has the taste and smell of ripe peaches, hence the official name is the Original Peachtree. The liqueur is made using a well-balanced recipe, and due to its distillation the liquid is crystal clear.
Peachtree around the world
Peachtree is largely successful because it is easy to mix. Before we launched Peachtree, the Screwdriver (vodka with orange juice) was on trend, and when we launched Peachtree in the mid-80s, it made the Fuzzy Navel (peach liqueur with orange juice – inspired on the Screwdriver) famous. Peachtree became the bartender’s choice for the Fuzzy Navel. This cocktail was one of the first drinks to herald the new popularity of cocktails and mixed drinks in the 1980s, and the initial success of Peachtree was assured. Nowadays Peachtree is enjoyed around the world from Tokyo to New York to Milan. Since its introduction, more than 500 million bottles have been sold worldwide. Peachtree is available in over 100 countries, and is a big seller in Japan, South-Korea, Germany and the Netherlands in particular.
You, me & a fizzy Peachtree?
Enjoying Peachtree awakens the summer in you: a light, free and exhilarating sensation. We all feel more alive when the sun is shining. During the dark winter season we long for the sun’s rays to reappear. And when they finally arrive we want to relish every second with our friends – to live life to the full. In the ambitious world we’re living in, Peachtree wants to inspire to seize the moment and connect in a light-hearted way with friends and family. Research tells us that half of the time people are awake, they do not live in the now. We may long for the past or worry about the future, but the only time we really have is now. So let’s enjoy it. You, me & a fizzy Peachtree?
A De Kuyper Royal Distillers brand
Peachtree is owned by De Kuyper Royal Distillers. De Kuyper Royal Distillers is a family-owned premium liqueur and premium spirits company founded in 1695 by Petrus De Kuyper, today operating in more than 100 countries. The company holds the global market leading brand in cocktail liqueurs and is owner as well as producer of a number of world-famous liqueurs, such as Peachtree, Cherry Heering, Mandarine Napoléon and the juniper-based spirits of the Rutte Gin and Genever range. In addition to its own brands, De Kuyper Royal Distillers sells agency brands in the Netherlands such as Jim Beam, Courvoisier, Sauza Tequila, Russian Standard vodka, no3 Gin, Chartreuse and Italicus. De Kuyper Royal Distillers has distilleries in Schiedam and Dordrecht, and produces cream drinks in Middelharnis.